GRENOBLE ECOLE DE MANAGEMENT (GEM)

This three-year Bachelor’s program trains versatile general managers capable of thriving in commercial, marketing, and digital roles across various types of organizations and industry sectors.

💪 Course strengths

This program will enable you to :

• Acquire extensive work experience: a minimum of 16 months in the workplace (including two internships, a one-year work-study program, company visits, masterclasses, etc.).
• Broaden your horizons: 2 to 4 months abroad and proficiency in two foreign languages are mandatory.
• Engage in innovative teaching methods and project management to test and experiment.
• Gain self-awareness and receive support in developing your career plan.
• Benefit from unlimited career coaching during and after your studies at Grenoble Ecole de Management (GEM): personalized advice from coaches, recruitment events, assistance with your internship and job search, and access to the GEM job portal featuring thousands of internship, work-study, and job opportunities from our corporate partners.

🎯 Targeted skills

Upon completion, you will be able to :

• Analyze a company’s strategic positioning
• Operationalize sales and marketing strategy activities
• Deploy collaborative work and project management practices
• Manage a sales or marketing development project in a digital context
• Mobilize decision-making and performance monitoring tools

💼 Career opportunities :

Upon completion of the program, you can enter the job market focusing on customer relations and digital marketing professions. If you wish, you can also continue your studies with a Master’s degree at GEM.

Area of study
Digital, Data Science & AI
Entrepreneurship
Innovation & Technology
Marketing, Business Development

Format
Year 1 / 2 : Full time Year 3 : work study course

Campus location
Grenoble or Paris

Duration
3 years (if entry in 1st year)
2 years (if access to 2nd year)
1 year (if entering 3rd year)

Years of professional experience
None

Prior Higher Education
1 year to No Higher Education

Level
Bachelor’s degree recognised by the State / Level 6 on the European Qualifications
Framework

Language
French

Important dates
Intake Septembre 2024

💪 Strengths of the program

• A management program with a strong international orientation: over 50 different nationalities represented and an experienced faculty from an international environment
• Possibility of a semester or year exchange with one of our international academic partners
• 7 possible specialisations
• 12 to 18 months of professional experience: long internship or work-study possible in year 4
• GEM is one of only 1% of schools worldwide to hold triple accreditation from AMBA, AACSB and EQUIS.
• Official recognition of the program: Visa from the French Ministry of Higher Education and Research under the name of « Diplôme d’Etudes Supérieures en Management International » (DESMI) and Grade de Licence.
• State scholarships (CROUS) possible: Grenoble and Paris campuses, subject to conditions
• Innovative teaching methods combining theory and practice
• Small, interactive classes
• Student services for personal and professional development

🎯 Targeted skills

On completion of the program, graduates will be able to :

• Work in an intercultural environment
• Lead a team
• Analyze a company’s environment, positioning and strategy
• Determine a marketing and sales action plan
• Evaluate the impact of a strategic, organizational or operational decision or project, on an activity.
• Conduct a research project on a professional topic

⭐️ Objective

Open to both international and French students, this program will help you to develop your skills and motivation to take up positions of responsibility in dynamic international companies. The pedagogical approach is inclusive, interactive and professionalizing (group projects, concrete case studies from the business world, work-study opportunities).

💼 After the International BBA

At the end of the program, you can either continue your studies in the 2nd year of a Master’s program, or enter the professional world directly.

Area of study
Marketing, Business Development
Finance, Auditing, Accounting
International Management & HR
Digital, Data Science & AI
Innovation & Technology
Entrepreneurship
Luxury Management
Sustainability & Transitions

Format
Years 1 to 3 : Full-time
Year 4: work-study or long internship

Campus location
Year 1 to 3 : Grenoble.
Year 4 : Grenoble or Paris.

Duration
4 years

Years of professional experience
Year 1 : None
Year 2 : a minimum of 2 months
Year 3 : a minimum of 5 months

Prior Higher Education
No Higher Education to 3-year Degree

Level
International BBA degree (240 ECTS). A four-year Undergraduate degree. French name of the diploma: Diplôme d’Etudes Supérieures en Management International (DESMI), Titre RNCP de niveau 6. Degree with Grade de Licence, Visa from the French Ministry of Higher Education and Research.

Language
English

Important dates
Intake : September 2024